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Daily News & Analysis
Monday, July 21, 2008
Customers maange more
Maulik Buch. Vadodara
The season of sales has arrived early this year in Vadodara markets. Despite offering discounts up to 60% in some segments, storeowners in the city are not able to woo customers greatly.Generally, off-season or monsoon sales begin in the city in August, but this time they have arrived one month earlier. Despite early arrival of the 'sale season', the customers are not showing much interest in purchasing any thing that is not essential. Volatile stock markets, inadequate rainfall and high inflation are believed to be the causes of the lack of interest among buyers.Anil Shah, the owner of Laxmi Hall, said, "Business in readymade garments has decreased by 25% in last two months. The discount offers have failed to motivate the buyers.""If it does not rain enough, it will create havoc with the market," he said. He said the stores are trying hard to attract customers. "Using databases, they have started calling prospective customers individually," he said.Kamal Bhatt, the owner of White House, said, "We have appointed a person to call prospective customers individually about our discount offers." He said the store has introduced several tempting offers to win over customers. But the storekeepers are not happy with the results of the schemes announced. The sale has not picked up yet, they say."The rise in the monthly expenditure in the last couple of months has been very high and I am not very much inclined to buy any non-essential commodities at present," Ajit Dhomse, an executive. Pooja Barot says, "Just two months ago I bought a few dresses. Buying more will badly affect my monthly budget at a time when prices have gone up so much"Malay Joshi, an engineer said, "It is getting difficult to manage day-to-day expenses. We need to cut down extra expenses and spend that money on purchase of necessary things." He said he would go for sales discounts."Earlier, I used to spend money on branded clothes but now I will think twice before I purchase them," said Krina Joshi, an insurance agent.
Daily News & Analysis
Monday, July 21, 2008
Customers maange more
Maulik Buch. Vadodara
The season of sales has arrived early this year in Vadodara markets. Despite offering discounts up to 60% in some segments, storeowners in the city are not able to woo customers greatly.Generally, off-season or monsoon sales begin in the city in August, but this time they have arrived one month earlier. Despite early arrival of the 'sale season', the customers are not showing much interest in purchasing any thing that is not essential. Volatile stock markets, inadequate rainfall and high inflation are believed to be the causes of the lack of interest among buyers.Anil Shah, the owner of Laxmi Hall, said, "Business in readymade garments has decreased by 25% in last two months. The discount offers have failed to motivate the buyers.""If it does not rain enough, it will create havoc with the market," he said. He said the stores are trying hard to attract customers. "Using databases, they have started calling prospective customers individually," he said.Kamal Bhatt, the owner of White House, said, "We have appointed a person to call prospective customers individually about our discount offers." He said the store has introduced several tempting offers to win over customers. But the storekeepers are not happy with the results of the schemes announced. The sale has not picked up yet, they say."The rise in the monthly expenditure in the last couple of months has been very high and I am not very much inclined to buy any non-essential commodities at present," Ajit Dhomse, an executive. Pooja Barot says, "Just two months ago I bought a few dresses. Buying more will badly affect my monthly budget at a time when prices have gone up so much"Malay Joshi, an engineer said, "It is getting difficult to manage day-to-day expenses. We need to cut down extra expenses and spend that money on purchase of necessary things." He said he would go for sales discounts."Earlier, I used to spend money on branded clothes but now I will think twice before I purchase them," said Krina Joshi, an insurance agent.
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