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Daily News & Analysis
Sunday, May 18, 2008
Vibrant Guj to vibrant India(Flyer)
In the run-up to its IPO, GSPC runs a marketing campaign using CM as the brand ambassador
Maulik Buch & Urvashi Dev Rawal. Vadodara/Ahmedabad
Since his win in the assembly elections, the buzz is that chief minister Narendra Modi is looking at carving out a national role for himself. And some recent hoardings in Vadodara and Ahmedabad have only added grist to the rumour mills.The hoardings have been put up by state energy and petrochemicals department for Gujarat State Petroleum Corporation (GSPC) to promote the use of clean energy. And the brand ambassador for the company is none other than the CM himself.The hoardings have a picture of Modi waving his arm along with the slogan: "Maru swapna: Hariyalu Bharat" (My dream: Green India). Below this is mentioned that CNG stations have been set up across Gujarat. GSPC will soon come out with its public issue and the advertisement campaign could very well be in the run up to that. But political analysts feel that the use of the words too is symbolic.Amit Dholakia, a professor in the department of political science at MSU, says, "The new slogan given by Narendra Modi is really very suggestive. This slogan itself reveals the hidden message which he has tried to give through this hoarding. After the recent assembly elections Modi has broadened his focus to major national issues than localised issues on which he was concentrating earlier."Agrees Vidyut Joshi, an Ahmedabad-based social scientist, "After the assembly elections, Modi's stance has changed. Earlier, he spoke of industrial development but now he talks of human development. Moreover, he doesn't talk on Gujarat issues any longer, he never spoke on Patan or Polo but speaks his mind on national issues. The advertisement suggets that he is trying to rise to the all-India level."As for the GSPC IPO, Joshi said being a PSU, it would not have any problem being oversubscribed. "All PSUs whether GSPC or GMDC are making profits because of the monopoly they hold."However, KPMG analyst Arvind mahajan said the GSPC IPO was likely to do well as the KG basin has been potentially one of the bigger finds. "GSPC is positioning itself as a green fuel company that is concerned about the environment."Asked if the company was facing difficulty in finding a partner for a tie-up because it had to trim down its earlier estimates of gas finds, he replied in the negative. "If they want to find a partner, they would not have a problem. May be they have not been too aggressive on that front." Contd, p16
Daily News & Analysis
Sunday, May 18, 2008
Vibrant Guj to vibrant India(Flyer)
In the run-up to its IPO, GSPC runs a marketing campaign using CM as the brand ambassador
Maulik Buch & Urvashi Dev Rawal. Vadodara/Ahmedabad
Since his win in the assembly elections, the buzz is that chief minister Narendra Modi is looking at carving out a national role for himself. And some recent hoardings in Vadodara and Ahmedabad have only added grist to the rumour mills.The hoardings have been put up by state energy and petrochemicals department for Gujarat State Petroleum Corporation (GSPC) to promote the use of clean energy. And the brand ambassador for the company is none other than the CM himself.The hoardings have a picture of Modi waving his arm along with the slogan: "Maru swapna: Hariyalu Bharat" (My dream: Green India). Below this is mentioned that CNG stations have been set up across Gujarat. GSPC will soon come out with its public issue and the advertisement campaign could very well be in the run up to that. But political analysts feel that the use of the words too is symbolic.Amit Dholakia, a professor in the department of political science at MSU, says, "The new slogan given by Narendra Modi is really very suggestive. This slogan itself reveals the hidden message which he has tried to give through this hoarding. After the recent assembly elections Modi has broadened his focus to major national issues than localised issues on which he was concentrating earlier."Agrees Vidyut Joshi, an Ahmedabad-based social scientist, "After the assembly elections, Modi's stance has changed. Earlier, he spoke of industrial development but now he talks of human development. Moreover, he doesn't talk on Gujarat issues any longer, he never spoke on Patan or Polo but speaks his mind on national issues. The advertisement suggets that he is trying to rise to the all-India level."As for the GSPC IPO, Joshi said being a PSU, it would not have any problem being oversubscribed. "All PSUs whether GSPC or GMDC are making profits because of the monopoly they hold."However, KPMG analyst Arvind mahajan said the GSPC IPO was likely to do well as the KG basin has been potentially one of the bigger finds. "GSPC is positioning itself as a green fuel company that is concerned about the environment."Asked if the company was facing difficulty in finding a partner for a tie-up because it had to trim down its earlier estimates of gas finds, he replied in the negative. "If they want to find a partner, they would not have a problem. May be they have not been too aggressive on that front." Contd, p16
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